ServiceVisual Merchandising
Trống Đồng Palace Cảnh Hồ
The challenge was to elevate the positioning of a wedding and convention centre while keeping it flexible enough to trade all year round. WEDDINGBOOK proposed a system of demountable floral modules that lets the three halls of Trống Đồng Palace Cảnh Hồ change character between premium weddings and corporate events. The solution brings flexibility to how the space is used while preserving a consistent aesthetic.
- Location
- Hanoi
- Scale
- 3 halls
- Duration
- 3 months
THE BRIEF
Three halls needed to move from upper-midscale to premium positioning, while remaining viable for both weddings and events.
WHAT WE DID
Spatial concept, a flexible modular set-up system and design documentation; imagery, video and social media content; refreshed sales collateral and a launch communications campaign.
THE RESULT
Three halls refreshed to a premium standard, each still able to switch seamlessly between event types.
SCOPE
